A lifestyle brand intended to start conversations, evolve stories and build a liveable art gallery with soul. We celebrate beauty through connections, blurring boundaries of purpose and art, merging history with the modern home.
Located at 57 William Street, Paddington NSW. TheEND’s James Maroun has collaborated with Shona McElroy, Principal at SMAC Studio. As an on-brand act of co-creation, the pair honed the details of the lifestyle brand’s first residency in Paddington: a terrace reimagined, a summer store designed TheEND way.