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03.10.24

IN THE BEGINNING

Community and storytelling – connecting dots across the globe and gathering groups together – may be hot buzzwords, but that doesn’t make them meaningless. Perhaps overused in some contexts, at TheEND, they’re central, at the core from the beginning to the end.  

As founder James Maroun says, “My philosophy is about enriching lives through the spaces we create.” Here, we divulge the origin story, the narrative of a brand that constructs more than just furniture – it’s a lifestyle and an entire plotline, waiting to be finished. 

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Meet James

A creative at heart and in practice, James’s path was scribbled in pencil from early on. Passionate about “beautiful things” for as long as he can recall, these markings were just waiting for the final lines to be filled and inked over.  

“I was always interested in the creation of space, looking for the unique elements and what made them feel good,” he says. Architecture, the outlet for this vision, has further driven James towards the intentional, life-bringing curation of the pieces within, too.

He’s drawn to furniture and objects that evoke senses and emotions, stories from further afield that are far more than the mass-produced. This is about interiors as experience and expression – raw, individual, meaningful.  

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The Inspiration 

Often, travel serves as the catalyst for creative pursuits. Challenged by other ways of living and seeing the world, we’re captivated by the differences and similarities; we attempt to fuse them with our everyday lives.  

For James, the Mediterranean coast and its inhabitants’ way of life have inspired an appreciation of subtle luxuries – laidback, relaxed, taking the time to breathe in the beauty and enjoy the quotidian. Where relishing the small pleasures rebels against the persistent need for more. 

It’s the simplicity: “Enjoying good food and wine, sunset swims and a stroll at night in the town. Intentional architecture and interiors, where a singular chair in the centre of the room is placed there out of necessity and thought.” 

Full of feeling, drenched in meaning. And so, TheEND began to spill onto the page. 

 

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TheEND (is just the beginning) 

Marrying James’s passions, aesthetics and desire to break away from the mass-produced, TheEND dares to be more. “I want to dig deeper and work with the actual artists to learn about their culture and celebrate their art form,” he says. The result is a curation of pieces that tell stories and inject life into spaces. Enrich every corner, you might say. 

Bold yet delicate, loud in size yet simultaneously quiet, the first collection is a beautiful harmony. These pieces serve as focal points and conversation starters, holding stories that span decades.

Natural materials are hand-carved by artisanal woodworkers in a sacred Indonesian temple village – generations of craftsmanship in their blood, an occupation that has passed from father to son. Each etched detail is influenced by the maker’s hand, guaranteeing no two pieces will ever be the same. 

As James once penned, “Each line on his palm, a marking of his past, a story of where he had been.” Hauntingly, beautifully relevant to this full circle moment.  

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Founder Folio

This is the heart, the marrow, of TheEND: “Imagine the kind of dinner conversations, when you can proudly share this little piece of history about the dining table your seated at.” Evolving, evoking and creating beauty. Connecting the maker, the craft and the modern living space. Community. 

Creative Outlets:  I embody myself through architecture, art and fashion. I love how they inform each other, creating feelings and encompassing a lifestyle – an expression of who you are. 

Preferred Destination: Deià, Mallorca. 

Favourite Piece: The Maui Collection. You're not sitting at a table, you're eating off a piece of history. 

A Beautiful Life Is… Anything that feels good. My ideas of beauty are more experiential and less visual – a truly beautiful life is one that feels free, liberating and calm. And that’s what I try to build in the objects, furniture and art pieces around me.

DISCOVER THE COLLECTION

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