A Permanent Home on William Street

TheEND was founded on the belief that the spaces we inhabit shape the way we live, connect and create.

Our Paddington flagship is an extension of that philosophy – a place designed not simply to display furniture, but to bring people together through thoughtful design, conversation and shared experiences.

Set within a restored Victorian terrace on William Street, the space has been conceived as a series of lived environments. Dining, sitting and working spaces unfold throughout the home, inviting visitors to experience the collection as part of everyday life rather than as objects viewed from afar.

Designed in collaboration with SMAC Studio, the interior balances heritage architecture with contemporary form. Sculptural furniture, lighting and objects sit against a backdrop of original details, creating moments of contrast, scale and discovery throughout the space.

At the rear of the property, a courtyard anchored by a century-old jacaranda tree serves as an extension of the home. Envisioned as both sculpture garden and gathering place, it will host intimate dinners, creative conversations and community events throughout the year.

"We wanted to create a space that felt welcoming," says founder James Maroun. "Somewhere people could spend time, connect with the pieces and leave feeling inspired."

Alongside the opening of the flagship, TheEND introduces a new collection of hand-pressed and hand-sculpted concrete vessels, continuing the brand's ongoing exploration of craftsmanship, materiality and timeless design.

The second floor is home to international colour specialist Charlie Gauci, with further creative collaborations and activations planned as the space continues to evolve.

More than a showroom, the flagship has been designed as a destination for design enthusiasts, collectors and the wider creative community – a place where ideas are shared, stories are exchanged and meaningful connections are formed.

TheEND is just beginning.

LEANSED BY: TRAIANOS PAKIOUFAKIS

STYLED BY MARIA POPANTONIOU

TheEND Flagship Store

86 William Street, Paddington NSW

Tuesday – Saturday

10am – 4pm

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A Permanent Home on William Street